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Websites for trade and site-service businesses in mid-Michigan

Your customers check your website before they call. Make sure it gets you the call.

Most people hear about you from a neighbor, a truck or Google Maps, then look you up before they call. Heartland Digital Studio rebuilds that website so it answers their questions, shows your real work and makes it easy to call, text or request an estimate. Then we keep it running after launch.

Request a review Start a project

$3,500 fixed · about four weeks · copy written for you · $199/month care

ekdisposalservices.com
EK Disposal Services website redesign, a dumpster rental website built by Heartland Digital Studio
Cognitive Edge Counseling homepage on a phone, built by Heartland Digital Studio

93

EK quote requests through the website, Feb to Oct 2026 (website form only)

Selected work

Real websites for real Michigan businesses

See every project →
ekdisposalservices.com
EK Disposal Services website redesign, full homepage on desktop, designed and built by Heartland Digital Studio
EK Disposal Services website redesign on a phone, with the fixed call and quote bar

Dumpster rental · Mount Pleasant, MI

EK Disposal Services

Rebuilt around how local customers decide: a page for every dumpster job, pricing with every fee listed, and a three-step quote request one tap away on every screen.

93

EK quote requests through the website, Feb to Oct 2026 (website form only)

$32,725

Quoted through EK's website form, Apr 29 to Oct 19, 2026

“Working with Heartland has had our rentals booked out since they've finished our site.”Kip Williams, Owner, EK Disposal Services
Read the case study Visit ekdisposalservices.com ↗
leveragetheedge.com
Cognitive Edge Counseling homepage on desktop, designed and built by Heartland Digital Studio
Cognitive Edge Counseling homepage on a phone

Counseling practice · Alma, MI

Cognitive Edge Counseling

A calm, private-feeling site for veterans, service members and first responders. Each profession gets its own page, the counseling is explained in plain language, and a free, confidential consultation is always one step away.

8

specialty pages, one for each audience it serves

12

counseling service pages in plain language

See the project Visit leveragetheedge.com ↗
nixonsoutdoorservices.com
Nixon's Outdoor Services homepage on desktop, designed and built by Heartland Digital Studio
Nixon's Outdoor Services homepage on a phone

Lawn care and property maintenance · Laingsburg, MI

Nixon's Outdoor Services

Rebuilt on WordPress around one action, a free estimate, with the phone number a tap away on every screen. Maintained on an HDS care plan.

Rooted in Equity homepage on a phone, designed by Heartland Digital Studio
Rooted in Equity homepage on desktop

K-8 education programs

Rooted in Equity

A warm public site plus a WordPress learning platform the team runs on its own.

In the studio now · preview, not yet published

McGregor Detail Co

An owner-operated detailing garage in Riverdale, MI, built from the client's own brand kit: shop black, garage yellow, bold condensed type.

See the preview →
Staging preview
McGregor Detail Co website preview, not yet published, by Heartland Digital Studio

The problem

Your website might be costing you jobs

Most local business sites are not terrible. They are unclear. Visitors skim for a few seconds, cannot tell what you do or how to reach you, and call the next company on Google.

01

Vague homepage message

Visitors cannot tell what you do, where you work or why to pick you.

02

No clear quote path

Phone numbers buried, forms hidden, no single next step.

03

Weak on phones

Most of your traffic is mobile. Slow, cramped pages lose the call.

04

No local SEO structure

One thin services page will not rank in the towns you serve.

Services

One rebuild, one care plan

Two things, priced up front.

Six pages, about 4 weeks

Website rebuild, $3,500

Six pages written from one interview with you, with call, text and estimate paths and tracking set up.

See what is included

Required for the first 6 months

Care plan, $199/month

Hosting, updates, backups, uptime monitoring, form checks, 30 minutes of edits and a short monthly inquiry report.

View care plans

Industries

Built for trades that run on calls and quotes

Roll-off dumpster at a job site

Dumpster Rental

Contractor at work on a job site

Contractors

Excavator on a job site

Excavating

Roofing contractor at work

Roofing

Also built for landscaping, concrete, septic and tree service businesses.

How it works

Five steps, about four weeks

  1. 01

    Kickoff and interview

    Week 1. A short kickoff, then one 60-minute interview about your services, your towns and how jobs come in.

  2. 02

    Inputs due in 7 days

    Week 1. Logo, services, towns, license and insurance details, job photos and account access.

  3. 03

    Copy approved

    Week 2. I write every page. You send one consolidated round of written edits.

  4. 04

    Build

    Week 3. The site is built on the approved copy, with the quote path, schema, tracking and redirects in place.

  5. 05

    Review, fixes, launch

    Week 4. One design review round, defect fixes, launch and a 30-minute handoff.

Pricing

One fixed price, three payments

About 4 weeks once access and content decisions are in.

Website rebuild, six pages

Fixed price

$3,500 fixed

  • $1,750 to schedule
  • $875 at copy approval
  • $875 before launch
  • Extra service or town pages: $350 each
  • Eight-page version: $4,200
  • Care plan: $199/month, required for the first 6 months, then month to month
  • $3,500 build plus six months of care is $4,694
Start a project
Brendan Makidon, founder of Heartland Digital Studio

From the founder

Built by a real person, held to a mission standard

"A good website should answer the questions customers are already asking before they ever call. It should show what you do, where you work, why someone should trust you, and what they should do next."

Brendan Makidon is a U.S. Air Force Security Forces veteran with a background in cybersecurity, running Heartland Digital Studio from Alma, Michigan. There is no sales team. When you call or email, you get Brendan, and he is the one who builds and maintains your site.

★★★★★

The final website looks professional, loads lightning-fast, ranks well in local searches, and has already started generating more qualified leads and booked jobs. It's not just a pretty site, it's a revenue-generating machine that works around the clock.
Joey Domina · Google review

★★★★★

Brendan is very professional and knows how to tailor his services to the customer's exact needs. He is very knowledgeable and knows how to get the job done right and can be counted on to help your business succeed.
Randall Sullivan · Small business owner

★★★★★

This is the best company I've ever worked with. Brendan the owner is super knowledgeable and dedicated to the success of his customers. I would definitely recommend this company to anyone looking to improve their company's output.
Edward Stanley · Google review

FAQ

Common questions

How much does a website cost?

$3,500 fixed for a six-page rebuild: Home, two service pages, Service Area, About and Request an Estimate. Extra service or town pages are $350 each, and an eight-page version is $4,200. The $199/month care plan is required for the first six months, so the build plus six months of care is $4,694.

Who is Heartland Digital Studio best for?

Owner-run trade and site-service businesses in mid-Michigan: excavating, dumpster and roll-off, landscaping and hardscape, concrete, remodeling and handyman, roofing, septic and tree service.

Do you only work in Michigan?

The focus is mid-Michigan: Alma, Mt. Pleasant, Midland, Clare, Ithaca, St. Johns, Owosso and the towns around them. Referrals from elsewhere are welcome, and in-person visits are available around mid-Michigan.

Can you redo the website I already have?

Yes. If your site is outdated, confusing or not producing leads, we rebuild it around clearer messaging, better structure and a simple quote path.

Do you write the copy?

Yes. I write every page from one 60-minute interview with you, and you get one consolidated written edit round.

Do you do SEO?

Every rebuild includes the local search basics: page titles and descriptions, LocalBusiness schema, a Service Area page and a Google Business Profile aligned with the site. Ongoing SEO campaigns are not part of the rebuild, and rankings are never guaranteed.

See your site the way a customer does

Get a free 3 to 5 minute recorded review of your site and Google listing. If a rebuild makes sense: $3,500 fixed, about four weeks, copy written for you.

Request my free review Call (989) 331-0707

USAF veteran-owned · Based in Alma, Michigan · Copy written by a person