Case Studies
Results That Prove Our Approach Works
These are not just website redesigns. They are growth stories built around clearer offers, stronger local structure, and better lead flow.
Featured Growth
127%
Organic Share
55%
Outcome-first proof, not portfolio filler
Each case study ties the site structure back to search visibility, better lead flow, and actual business movement you can point to.
Trusted by Local Businesses
Featured Case Study
EK Disposal Services
Dumpster Rental - Mid-Michigan
The Challenge
EK Disposal had a strong real-world offer, but needed a site that clearly communicated who they serve, what sizes they offer, and where they operate across Mid-Michigan.
Our Strategy
Clarified the offer around local coverage, customer types, and practical dumpster use cases while reinforcing the "fast, clean, and local" positioning throughout the site.
The Solution
Built a clearer service structure, stronger local targeting, and a lower-friction lead capture path to turn search visibility into more inbound demand.
Results
Live Data Snapshot
"Sessions grew 127% from January 2026 to April 2026, and organic search now accounts for 55% of all traffic. Engagement also climbed from 35.3% to 52.1% over the same period."
- Live GA4 snapshot, January-April 2026
Featured Case Study
Nixon's Outdoor Services
Landscaping - Alma, MI
The Challenge
Nixon's had a DIY website that looked outdated and wasn't converting visitors. They were losing bids to larger competitors who appeared more established online, despite doing superior work.
Our Strategy
Positioned Nixon's as the premium local landscaping choice. Created content strategy around seasonal services, targeted neighborhood-specific keywords, and built trust signals throughout the site.
The Solution
Built a custom site with seasonal service pages, project gallery, instant quote request form, and local SEO optimization.
Results
"I was skeptical about spending money on a new website, but the strategy Heartland put together showed me exactly where the opportunity was. It paid for itself in the first month."
- Owner, Nixon's Outdoor Services
More Results
Midwest HVAC Pro
HVACDominated 12 local keywords and doubled monthly revenue in one quarter
Precision Plumbing Co.
PlumbingEmergency service calls increased 180% after strategic repositioning and local SEO overhaul
Lakeside Event Barn
Wedding VenueBooked out 8 months in advance after launching membership tier with gated planning tools
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