Case Studies
Results That Prove Our Approach Works
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Featured Case Study
EK Disposal Services
Dumpster Rental • Mid-Michigan
The Challenge
EK Disposal was losing jobs to competitors with better online presence. They had no ranking for critical service keywords like 'dumpster rental near me' and their existing website wasn't converting the few visitors it got.
Our Strategy
Positioned EK Disposal as "the most convenient dumpster rental in Mid-Michigan." Targeted long-tail keywords, optimized the conversion funnel, and built a reputation management system.
The Solution
Built a custom website with local SEO, booking integration, Google Business optimization, and automated review collection.
Results
"Heartland didn't just build us a website — they built us a system. We went from getting zero calls from the internet to being the first name people see. Best investment we've ever made for our business."
— Owner, EK Disposal Services
Featured Case Study
Nixon's Outdoor Services
Landscaping • Alma, MI
The Challenge
Nixon's had a DIY website that looked outdated and wasn't converting visitors. They were losing bids to larger competitors who appeared more established online, despite doing superior work.
Our Strategy
Positioned Nixon's as the premium local landscaping choice. Created content strategy around seasonal services, targeted neighborhood-specific keywords, and built trust signals throughout the site.
The Solution
Built a custom site with seasonal service pages, project gallery, instant quote request form, and local SEO optimization.
Results
"I was skeptical about spending money on a new website, but the strategy Heartland put together showed me exactly where the opportunity was. It paid for itself in the first month."
— Owner, Nixon's Outdoor Services
More Results
Midwest HVAC Pro
HVACDominated 12 local keywords and doubled monthly revenue in one quarter
Precision Plumbing Co.
PlumbingEmergency service calls increased 180% after strategic repositioning and local SEO overhaul
Lakeside Event Barn
Wedding VenueBooked out 8 months in advance after launching membership tier with gated planning tools
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