Our Services
SEO Pricing and Service Packages Built for Service Businesses.
Compare clear website and SEO package pricing with a launch plan, monthly support, and optional growth add-ons.
Launch Package
$1,499
Monthly Support
$197/mo
Contract
Cancel Anytime
Includes
SEO + Hosting
A cleaner offer with no guesswork
The package is designed to remove friction: clear pricing, clear scope, and a support model that keeps the site improving after launch.
Website Launch Package
Here's Everything That's Included
Total Value: $4,550+
Your Investment: $1,499 One-Time
Proof Before the Call
Open the live starter demo before you talk to us.
If you want to see how the starter offer can look as a finished one-page site, the live demo gives you a cleaner proof-of-concept than static screenshots.
Programmatic SEO Foundation
Main Hubs, Industry Pages, and City Pages Working Together
The launch package is built to support pSEO cleanly: one commercial services hub, industry hubs for trade intent, and city pages for location intent.
Talk to a Michigan SEO consultant for market-specific planning and implementation details.
Website Only vs Website + SEO
Choose the Growth Path That Matches Your Market
The launch package gives contractors a strong website foundation. The local SEO package adds the ongoing work needed to compete for maps, city, and service searches after the site is live.
Website Launch Package
Best when the site is the bottleneck
Choose this when your current site looks dated, loads slowly, hides your proof, or does not make it obvious how to call, request a quote, or compare your services.
- Strategy-led pages, copy, and conversion flow
- Mobile-first design for phone-heavy local buyers
- On-page SEO foundation, schema, and fast hosting
- Clear upgrade path into content and local SEO
Website + Local SEO
Best when visibility is the bottleneck
Choose this when competitors already outrank you in Google Maps or organic results and your market needs ongoing keyword mapping, citations, rank tracking, and content improvements.
- Local keyword research for contractor service areas
- Google Business Profile and citation consistency work
- City/service page improvement and internal linking
- Monthly rank tracking, reporting, and next-step priorities
Ongoing Support
Keep Your Site Fast, Fresh, and Protected
$197/month — Cancel Anytime
2 Hours of Updates Per Month
Content changes, seasonal offers, new pages — whatever you need.
Security & Hosting Managed For You
Uptime monitoring, SSL, backups, and performance optimization.
Direct Access to Your Web Guy
Call or text when you need something. No tickets, no runaround.
On-Page SEO Maintenance
Ongoing optimization of title tags, meta descriptions, and page structure.
Monthly Analytics Reports
See how your site is performing — traffic, rankings, and leads.
Security Monitoring
We keep your site safe, patched, and running smoothly.
Most clients use their hours to keep content fresh and add seasonal offers.
Optional Enhancements
Enhance Your Package
These are separate services you can add at any time — nothing is bundled unless you want it.
Ask us about any of these — they can be added anytime.
Proven Results
Trusted by Local Service Businesses
#1
Google Rankings
250%
More Inbound Calls
12+
Local Businesses Served
"Heartland didn't just build us a website — they built us a system that actually brings in jobs. Best investment we've made for our business."
— Owner, EK Disposal Services
"I was skeptical about spending money on a new website, but the strategy Heartland put together showed me exactly where the opportunity was. It paid for itself in the first month."
— Owner, Nixon's Outdoor Services
What's the Difference Between What's Included and the Add-Ons?
Your Website Launch Package gives you a rock-solid foundation. Everything included is what you need to launch professionally and get found by people already searching for you. The add-ons are for owners who want to actively grow — more leads, more visibility, more automation. Neither is required. Both are available when you're ready.
On-Page SEO vs. Active SEO Growth
Your package includes on-page SEO — your pages are titled, tagged, and structured so Google understands what you do and where you do it. That's the foundation. The Advanced SEO Package goes further: we build your site's authority over time through directory listings, NAP consistency across the web, and link-building. This is for owners who want to rank above competitors in their area — not just show up, but dominate.
A Website vs. A Website That Keeps Working
A static website gets you found for what you do today. Fresh blog content tells Google you're active, expands the number of searches you can show up for, and gives you something to share on social media. If you want your site to compound in value over time rather than sit still, this is how.
A Contact Form vs. A Conversation
Your site includes a contact form — it works, and people use it. A live chat widget captures the visitors who won't fill out a form but will fire off a quick question. It's the difference between a lead that waits and a lead that talks to you right now.
Having Reviews vs. Consistently Getting Them
You may already have some Google reviews. This system automates the ask — after every job, your customer gets a text or email prompting them to leave a review. More reviews mean higher trust, better local rankings, and more calls. Most businesses mean to ask for reviews. This makes it happen without you thinking about it.
Getting New Customers vs. Keeping the Ones You Have
Your website is built to attract new leads. Email marketing is how you stay in front of past customers — seasonal offers, reminders, referral asks, newsletters. The businesses that grow fastest aren't just chasing new leads. They're monetizing the relationships they've already built.